Built to Build What Lasts

We acquire and scale software companies through structure, focus, and measurable execution, turning strong products into enduring businesses.

Company at a glance

Founded

2021

Portfolio Companies

5 and growing

Headquarters

New York, NY

Our mission

We believe durable software should be built with focus and discipline.

Since our founding, BVC has been driven by a single goal: to build high-performing software companies that last. We combine strategy, operational rigor, and hands-on execution to help founders and investors achieve predictable, profitable, and sustainable growth.

The Basis Vectors Advantage

Long-term partnership, not short-term gains

We back founders beyond the first milestone — helping build profitable, enduring SaaS companies.

Proven operating system for SaaS growth

Our proprietary SaaSMachine™ platform drives alignment across product, sales, marketing, and finance.

Hands-on expertise from operators, not advisors

Our team has scaled multiple SaaS businesses: we bring real experience, not theory.

Focus on durable value creation

We prioritize sustainable growth, operational excellence, and cash-flow discipline over vanity metrics.

Flexible investment structures

We tailor capital and support models to fit each company’s stage, vision, and growth goals.

A network that compounds success

Join a global ecosystem of founders, operators, and investors working together to build lasting enterprise value.

Our History

A Foundation Built on Execution

Since our founding, Basis Vectors has been driven by one goal: to build durable, high-performing software companies through focus, discipline, and aligned execution.

The Idea

Ambarish Gupta, our founder, envisioned a new kind of private equity firm. One that understood both capital and code. His goal was to blend disciplined investment with hands-on execution to turn underperforming B2B software companies into durable, profitable businesses.

The Beginning

Basis Vectors Capital (BVC) was founded and began building its operator network and playbooks. The team developed the first version of the SaaSMachine™, a proprietary framework designed to bring structure, cadence, and measurable performance to every company in the portfolio.

Proof in Action

BVC made its first acquisitions: CommerceV3 (CV3) and Infinita Lab. Both demonstrated the firm’s Deep Value Creation model in action. The Playbook and SaaSMachine™ were applied to rebuild systems, align teams, and restore profitable growth across eCommerce and automation markets.

Expanding the Portfolio

After two successful transformations, BVC added Cadient Talent and Vorro to the portfolio. The same operator-led framework was applied to HR technology and healthcare integration, proving that disciplined execution and shared systems could scale across sectors.

Scaling the System

By 2025, the Deep Value Creation model had evolved into a full operating ecosystem. With five active portfolio companies and measurable results across each, BVC’s system had proven its ability to stabilize, modernize, and scale software businesses with precision and consistency.

Portfolio Leadership

Team

Ready to Build Durable Value?

Address

Basis Vectors Inc.
335 Madison Ave, New York,
NY 10017, USA

Let’s Talk

    © 2025 All Rights Reserved

    Ambarish Gupta

    Ceo, Founder

    Ambarish is founder of Knowlarity, Asia’s largest cloud telephony company. With 20 years of global experience in business strategy, marketing, technology and organizational effectiveness, Ambarish brings in unmatched expertise in everything SaaS, engineering, business strategy and operations. He is an MBA from Carnegie Mellon University and B.Tech from IIT Kanpur.

    Geoff Smith

    CMO

    Geoff is a 4x SaaS CMO with deep experience scaling startups selling into mid-to-enterprise markets with complex, long-cycle deals. He consistently drives strong marketing-sourced revenue, leads major rebrands, expands companies into global markets, and builds high-performing teams that grow into leaders. He’s known for creating standout communities and helping startups carve out or redefine industry categories.

    Manish Agarwal

    Vice President of Revenue

    Manish is VP and Head of Revenue at Basis Vectors Capital, leading growth, operational scale, and AI adoption across Cadient Talent and Vorro. He oversees GTM strategy, revenue operations, and enterprise partnerships while strengthening AI-driven product and market expansion in HR and healthcare software.

    With 20+ years across financial services, consulting, and software, he brings strong expertise in AI transformation, operational excellence, and building high-performing teams that deliver consistent results in complex, regulated markets.

    Andrea Tang

    HR

    Andrea is an HR leader who partners with investors and founders to build sustainable people systems, performance frameworks, and organizational design. She has led HR functions globally, from early-stage startups to Fortune 500 companies, focusing on recruitment, rewards, and scaling teams. Her experience spans corporate venture capital, rapid-growth restaurants, and global talent strategy across Asia, Europe, and South America.

    Riteesh Singh

    Advisor

    Riteesh is a Software Operator with over 15 years of experience with PE-backed Software companies. He is currently a member of TPG’s Software Leadership Council. Most recently, he led growth transformation and built Rule of 60 SaaS business for Vista Equity Partners. Earlier in his career he was a consultant with McKinsey & Co.

    Navi Singh

    Investor

    Navi has over a decade of experience in tech and science startups, venture capital, and alternative asset risk management. As a former general partner at Antler, he guided founders from idea to funding and assessed university research for commercial potential in biomedical sciences, IoT, and imaging.

    He’s driven by creating real-world impact through innovation and supporting teams solving meaningful problems.

    Yara Chepa

    Investment Associate

    Yara has 5 years of experience working with PE firm. She has deep skills in sourcing and investigating new investment opportunities, as well as monitoring and tracking the performance of the existing investment portfolio. Yara works in close partnership with advisors in identifying new business opportunities and performing portfolio analysis. Previously, she worked as Marketing Manager at a well-known IT Outsourcing company. Yara is MA in Linguistics and English Translation.

    Thomas Bark

    General Counsel

    Thomas was partner at Jones Day M&A Group, where he represented Fortune 500 and private equity clients in public and private M&A, joint venture and other strategic transactions and over $250m venture capital investments. He is Chair, New York office pro bono program for eight years and is a guest lecturer on director fiduciary duties and corporate governance best practices for The Conference Board’s Directors’ Institute. He has JD from University of Virginia School of Law.

    Grange Johnson

    Investment

    Investment Banker and Investor with 30+ years of experience in the financial community including the most recent two decades in alternative investments, focused on credit, distressed and event-driven strategies. Mr. Johnson has deep domain expertise in distressed debt, activism, private equity, private credit, investment banking, and financial engineering and structuring through a career of live deal experience.

    Mulesh Kumar Garg

    Financial Controller

    Mulesh is an experienced finance professional with a robust 15-year track record encompassing financial controllership, FP&A, taxation, and risk management. He served as AVP Finance at Mercer.

    Ajay Shrivastava

    Tech Advisor

    Ajay is a CXO who drives business, product, and tech transformation through customer-first strategies and strong teams. He has led major operations at Ocrolus, Knowlarity, HT Media, and OYO, scaling growth and digital innovation. With experience across India and the US, he is also a founder and thought leader in tech and startup ecosystems.

    Ritu Jakhar

    Tech Advisor

    Ritu is a Product Manager with expertise in SaaS, PaaS, cloud telephony, e-commerce, and B2B/B2C platforms. She combines product and technology skills to digitize businesses, redesign end-to-end processes, and build scalable, cross-functional operating models. She leads agile, tech-driven product launches from concept to deployment.

    Prateek Shrivastava

    CTO

    Prateek is a CTO Consultant and Fractional CTO who helps companies modernize legacy systems and become AI-ready. He builds AI-driven processes that boost efficiency and develops standalone AI products that add new capabilities without disrupting core systems. With over twenty years of experience across edtech, large platforms, and FinTech, he guides leadership on AI strategy and strong technical foundations for scalable growth.

    Pradyumna Gupta

    CEO of Infinita Lab

    Prady is the Founder and Chief Scientist at Infinita Lab, dedicated to making materials testing accessible to engineers and advancing R&D in semiconductors, batteries, EVs, advanced materials, and aerospace. He leads a team focused on innovation, collaboration, and solving complex material science challenges. With a network of 2,000+ labs offering standardized testing, Infinita Lab helps startups and enterprises accelerate R&D and bring breakthroughs to market.

    Dino Michetti

    CEO of CV3

    Dino is CEO and Senior VP with 20+ years of experience leading customer success, sales, and enterprise strategy across media, travel, hospitality, and adtech/martech. He excels at optimizing customer lifecycles, driving revenue growth, and aligning cross-functional teams to enhance engagement and client satisfaction. A strategic and innovative leader, he focuses on scaling operations and delivering measurable business impact.

    Bill Mastin

    CEO of Cadient

    Bill Mastin is CEO of Cadient with 20 years of experience at the intersection of technology, people, and growth. He helps organizations scale smarter, optimize hiring and retention, and prepare workforces for an AI-driven future. With global leadership roles and experience turning around and exiting companies, he focuses on amplifying human potential through technology and building high-performing teams across startups and enterprises.

    Andrew Baker

    CEO of Vorro

    Andrew is an award-winning sales executive with expertise in driving revenue growth, client satisfaction, and brand loyalty across SaaS, cloud, and enterprise technology. He excels in building high-performing teams, managing complex sales cycles, and aligning sales, operations, and support to achieve strategic goals. Experienced with startups and Fortune 500 companies, he specializes in healthcare IT, fintech, government, and enterprise solutions.

    Girijesh Jha

    CEO of Agrim