Scaling Specialty eCommerce Through Structure and Focus
A Strong Platform Struggling to Scale
improvement
payback
“Once we had one operating rhythm across every team, everything became more predictable and easier to scale.”
Blake Ellis
CommerceV3 transformed into a lean, efficient, and high-performing SaaS business built for specialty entrepreneurs.
CV3 is an eCommerce platform that helps specialty retailers build, manage, and grow their online stores through a cloud-based system combining storefront design, order management, and marketing automation enabling brands to streamline operations, increase conversions, and scale with expert support.
Before joining the Basis Vectors portfolio, CV3 was a trusted eCommerce platform supporting hundreds of specialty entrepreneurs. The company had a loyal customer base and a reputation for reliability, but struggled to grow efficiently.
Revenue had plateaued, costs were rising, and operations lacked structure. Teams worked in silos, data visibility was limited, and leadership lacked a repeatable model for profitable scale. CV3 needed discipline, clarity, and a defined system to turn steady performance into sustainable growth.
Rebuilding the Foundation for Sustainable Growth
When Basis Vectors acquired CV3, the focus was on creating a scalable business, not short-term fixes. The team applied the Playbook to introduce financial discipline, standardize reporting, and align leadership around measurable goals.
Using the SaaSMachine™, they built a weekly cadence that replaced reactive decision-making with structured, data-driven execution. Every department gained visibility into metrics and shared targets, making growth predictable and repeatable.
Entrepreneurs saw immediate improvements once every team worked from the same dashboards and performance metrics.
Giving Leaders the Tools and Confidence to Scale
CV3’s leaders were capable but needed a consistent operating rhythm. Basis Vectors introduced cross-functional dashboards, regular reviews, and shared accountability metrics that connected every team.
These changes gave leaders confidence and control. They could anticipate challenges, act faster, and manage proactively — creating an organization that operated in sync toward measurable results.
Approach
Basis Vectors applied the Deep Value Creation model through two connected frameworks: the Playbook and the SaaSMachine™. The goal was to move from static operations to a dynamic, scalable system focused on three priorities:
1. Operational Cadence
Adopted the SaaSMachine™ weekly rhythm to align functions and track performance in real time.
2. Go-to-Market Revitalization
Refined positioning, modernized the sales funnel, and set measurable customer acquisition and retention goals.
3. Financial Clarity
Implemented forecasting models and KPI dashboards to strengthen cash control and guide reinvestment.
Results
Applying structure and data discipline transformed CV3 into a more efficient and profitable eCommerce platform. The Playbook and SaaSMachine™ gave every function visibility, accountability, and measurable performance improvement.
Key Outcomes:
- 15% year-over-year revenue growth after go-to-market rebuild
- 18-point gross margin improvement through cost and process optimization
- 50% faster CAC payback with rebuilt marketing and sales systems
- Weekly performance cadence fully implemented across all functions
About Basis Vectors Capital
Basis Vectors Capital (BVC) acquires and scales underperforming B2B software companies through disciplined execution and operational excellence.
Built on the Deep Value Creation framework, BVC combines strategy, structure, and measurable systems to turn stagnant SaaS businesses into efficient, profitable, and scalable companies.
Through its proprietary Playbook and SaaSMachine™ operating system, BVC helps portfolio companies regain stability, rebuild efficiency, and achieve sustainable growth.
